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The first three years standing as proof of a strong and positive collaboration, the partnership between CERTINA and BMW Sauber F1 Team has now been extended. The well-known Swiss brand's logo will retain its highly visible placement on the pit-stop lollipop as well as on the helmets and overall cuffs of the team's official drivers Nick Heidfeld and Robert Kubica.

"Formula 1 is and will remain and ideal platform for our brand," explains Certina President Adrian Bosshard, who himself in his younger years was a top-class motorcyclist in the World Road Racing Championship. "Since the beginning of our partnership in 2005, CERTINA sales and visibility have increased substantially, thanks to the excellent quality of our product, an incisive distribution policy and of course, energetic and creative marketing efforts, with Formula 1 at the forefront. This motor-sport illustrates a vital blend of precision, durability, cutting-edge technology and dynamism ― values which are fundamental driving forces behind the CERTINA philosophy. Additionally, the BMW brand name is well known throughout the world, and the company possesses all the necessary human and material resources to achieve success, in the next season and onward into the future. We are convinced that the BMW Sauber F1 Team will go beyond its great results of 2007 and carry on with its excellent progress."

CERTINA will continue to accompany the BMW Sauber F1 Team as Official Partner, and benefit from access to a variety of marketing tools and channels. These include the worldwide visibility of the brand, communications rights as well as the use of a number of important event platforms. CERTINA will of course go on providing all team members with the latest high-quality timepieces.