Certina named the new official timekeeper for the fis cross-country world cup

It is with deep pride that Certina announces its latest involvement with cross-country skiing: From the start of the upcoming season, Certina will be taking on the role of official timekeeper for the FIS Cross-Country World Cup for a period of four years. The FIS Cross-Country World Cup is held annually. The 2023/2024 season includes competitions in Finland, Norway, Switzerland, Germany, Italy, France, Sweden, Canada, and USA. The final will be held in Sweden on 16th/17th March 2024.

Certina has a long history in sports timekeeping. For the Biel-based watch manufacturer, the new partnership is a commitment that is a real affair of the heart for a host of reasons: "Sport is and always has been a major part of Certina's brand image," explains CEO Marc Aellen. "We look forward to supporting the FIS Cross-Country World Cup as the official timekeeper from this season onwards. Not only does a long history link Certina to this discipline, we also share the same values: Robustness, endurance and precision are the guiding principles that spur us on each and every day when developing our timepieces."

We are proud to welcome Certina as Official Timekeeper of the Cross-Country World Cup Tour, affirms Michel Vion, Secretary General of the FIS. "I cannot think of a partner that more perfectly embodies the Cross-Country World Cup than Certina. Their commitment to producing only the highest quality products while protecting nature fits perfectly with the DNA of cross-country skiing."

Cross-country skiing is a sport with a great tradition that is nevertheless surprisingly contemporary – another parallel to Certina. In popular sports, cross-country skiing is not only highly recommended from a health perspective, it is also considered a discipline that is in harmony with nature. Since Certina values sustainability so highly, this aspect of the sport is especially appreciated. "We love the closeness to nature that characterises cross-country skiing," affirms Certina CEO Marc Aellen. "We are excited to experience the thrill of the competition and top performances on the cross-country skiing trails and wish every success to all of the participants!"

The International Ski and Snowboard Federation (FIS) is the governing body for international skiing and snowboarding, founded in 1924 during the first Olympic Games in Chamonix, France. Recognised by the International Olympic Committee (IOC), FIS manages the Olympic disciplines of Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding, including setting the international competition rules. Through its 138 member nations, more than 7500 FIS ski and snowboard competitions are staged annually. Specific initiatives are undertaken by FIS to promote snow activities as a healthy leisure recreation, notably for the young. For more information about the FIS, please visit www.fis-ski.com.

credentials : @nordicfocus