Brand Manifesto
Count on me
Live with certainty
History
Certina watches are well-known for their precision, reliability and sporty character. The sport-watch brand has built itself a solid international reputation on quality Swiss workmanship, over its 130-year history.
Philosophy
Certina is a serious sport watch brand. Its sport watches don't just look uncompromisingly good – their quality is also uncompromisingly high.
Watchmaking
DS Concept
Since 1959 the DS Concept has been synonymous with maximum resistance. For well over sixty years we have made every effort to make watches capable of meeting all of life’s demands. Over the years the concept of Double Security has continually been adapted to reflect the latest technical standards.
Cosc
The renowned Official Swiss Chronometer Testing Institute (“Contrôle Officiel Suisse des Chronomètres”, or COSC) was founded in 1973 and is based in La Chaux-de-Fonds, Switzerland. It is an independent public institution serving the Swiss art of watchmaking. Its strict criteria are considered the standard for evaluating the precision of modern wristwatches – whether equipped with mechanical or quartz movements.
My cosc
Please enter the number several digits long, which is right at the bottom of your watch's chronometer certificate:
Nivachron
An innovative new titanium-based alloy that is used for balance springs. This revolutionary material was developed in collaboration with the Swatch Group and is used in selected brands. Nivachron springs are highly resistant to magnetic fields, shock, ageing and temperature fluctuations, lending them extremely high mechanical precision and making them remarkably reliable in everyday use.
Materials
The Certina brand is careful to use high-quality, reliable and robust materials in its timepieces to meet levels of comfort, aesthetics and sports design expected for everyday wear.
Powermatic 80
In addition to being highly accurate, the innovative Powermatic 80 automatic movement has a power reserve of up to 80 hours – almost twice as long as comparable models. This means that a fully wound watch left unworn for three days – for example, over the weekend – will still not need resetting, as the Powermatic 80 mechanism continues to keep time.
1/10th of a second in real time
Each chronograph is equipped with the tenth of a second feature. Selected Certina models visibly depict the tenth of a second in real time at 2 o'clock on the auxiliary dial – with ten increments per second. It is displayed when you press the related push-button, and stops automatically after one minute, while the chronograph continues to measure the time accurately down to a tenth of a second.
1/100th of a second in real time
The hundredth of a second measurement is not only an extremely rare display, it also ensures that real time is shown on the dial. On Certina's models, the hundredth of a second is displayed in real time by a coloured hand, while a second central hand simultaneously counts the regular stop second. The coloured hand stops automatically after one minute to save energy – but the chronograph continues to measure the time accurately down to a hundredth of a second.
Precidrive™
The name of an innovative technology which ensures the utmost accuracy at Certina. The timepieces with Precidrive™ quartz movements achieve real chronometer precision. With a rate deviation of +/-10 seconds per year, a Precidrive™ timepiece is around eight to ten times more accurate than traditional quartz timepieces.
ECOLOGICAL PACKAGING
This high-quality, secure and stylish watch packaging is made up entirely of recyclable materials and can be disposed of with paper waste without issues. The cushion inside is also composed of organic cotton and recycled polyester, ensuring a respectful and sustainable use of our resources.
#TIDE OCEAN MATERIAL®
This watch strap is created by our committed partners at #tide ocean material®. Together with scientists from Eastern Switzerland University of Applied Sciences OST, they have developed an award-winning method of mechanically upcycling plastic waste from the oceans. The result is a new generation of high-quality, robust and cool textile bracelets.
Underwater world
Sea turtle conservancy
The Sea Turtle Conservancy (STC) is the world’s oldest sea turtle research and conservation group. Founded in 1959, its mission is to ensure the survival of sea turtles through research, education, training, advocacy and protection of the natural habitats upon which they depend.
TOBIAS Friedrich
German underwater photographer Tobias Friedrich has been enthralled by the beauty of the ocean and its inhabitants since he was a child. This fascination is clear to see in his work. His spectacular images capture the colours and atmosphere of life underwater. His talent and passion have earned him an outstanding international reputation: Tobias is one of the top award-winning underwater photographers around the world, having won more than 50 prizes and achieved first place in 30 different competitions, including the 2018 "Underwater photographer of the year" award at the distinguished UPY London contest.
Sports
Marta Ortega
Certina is delighted to now be sharing its passion for the up-and-coming sport of padel with one of the world's greatest players: Spain's Marta Ortega caused a sensation back in 2019 when she became the youngest world number one; she is currently 6th in the international rankings. The Swiss watchmaker, which has been committed to this dynamic discipline across the globe since 2022, has welcomed this exceptional player into Certina's international brand family as the newest sports ambassador.
The perfect pair: Certina and the trendy sport of padel
Padel, also known as paddle tennis, is a modern, dynamic racquet sport that is becoming ever more popular with fans around the world. Today, Certina is proud to support the rapid development of this exciting discipline, providing sporting expertise, Swiss precision and a great deal of enthusiasm.
Ski Classics
Certina is the Official Timing Partner of the Ski Classics Pro Tour, which will begin its fifteenth season with the Bad Gastein Pro Team Tempo. The Ski Classics Pro Tour's Season XV features competitions spanning 9-12 weekends across 6 countries, covering a total of 745 kilometers. Commencing on December 9, 2023, the season concludes on April 13, 2024.
FIS Cross-Country World Cup
It is with deep pride that Certina announces its latest involvement with cross-country skiing: From the start of the upcoming season, Certina will be taking on the role of official timekeeper for the FIS Cross-Country World Cup for a period of four years. The 2023/2024 season includes competitions in Finland, Norway, Switzerland, Germany, Italy, France, Sweden, Canada, and USA. The final will be held in Sweden on 16th/17th March 2024.
News
Dive into the news with Certina’s new products, motorsports, 60 years of Double Security (DS) and the latest adventures of our partner, the Sea Turtle Conservancy.
In 130 years we’ve climbed the world’s highest peaks, explored the ocean floor and supported the most exciting motorsports on earth. Discover these fascinating stories with Certina.
