Brand manifesto

COUNT ON CERTINA SINCE 1888

Built for Certainty. Crafted for Life.

Born in 1888 in Grenchen, Switzerland, Certina’s roots run deep in reliability and precision. 
Originally called Grana, we rebranded in 1939 to Certina, from the Latin word certus, meaning certain, because every Certina watch is engineered for trust, precision and endurance.

 

DRIVEN BY SPORT. 
BUILT FOR ACTION. 

Crafted to endure. Ready for anything.

Certina watches are built to perform, inspiring those who live for the thrill of challenges. 

We embody the endurance, strength and connection to Nature of cross-country skiing, the precision and power of padel tennis.

With a proven legacy in underwater missions, from Sealab II and the Tektite project,

we stand for reliability in the deepest dives.

 

SWISS-MADE, BUILT TOUGH FROM PEAKS TO DEPTHS 

Trustable in any situation. Certina Conquers All. 

Certina watches are built to endure, ready for any adventure life throws your way. 
For over 130 years, we’ve combined innovation and strength, thriving in extremes from mountain peaks to ocean depths. Our pioneering Double Security (DS) system has proven itself in the Himalayas, Navy Sealab missions and underwater NASA explorations, giving adventurers a watch as tough as they are.

 

DOUBLE SECURITY (DS). DOUBLE CONFIDENCE.

Durable shield. Driven by strength.

The Double Security (DS) system, launched in 1959, redefined durability with advanced protection against shocks and water. Engineered for extreme conditions and designed for maximum protection, it features a shock-absorbing rubber ring, reinforced glass and multiple seals, ensuring ultimate resilience. Our watches are crafted like a turtle’s shell, built to shield and to withstand every life adventure. Double Security signifies double power: more than just the tech driving our entire lineup, ensuring shock- and water-resistance across all models, DS is also the name behind every Certina collection.

 

WHEN SECONDS COUNTS, COUNT ON CERTINA

Life is unpredictable. Your watch isn’t.

Packed with advanced tech like Precidrive™ and Nivachron™, powered by Swatch Group innovation, our watches deliver accuracy in any condition. Crafted with high-grade materials, Certina watches stands up to the elements with strength that’s as enduring as time itself.
This is about precision you can trust, watches you can count on. 

 

WEAR YOUR STRENGTH WITHOUT COMPROMISE.

The quality and reliability everyone deserves.

We believe everyone deserves quality and reliability. Certina delivers Swiss craftsmanship without the luxury price tag, offering uncompromising value and durability within everyone’s reach.

 

OCEAN STRENGTH RUNS IN OUR SHELL

The turtle. More than a Logo. A symbol of strength. A watch you can count on.

Since the 1960s, Certina’s turtle logo has symbolized our commitment to strength and endurance. Our watches engineered like a turtle’s shell are crafted responsibly to be as tough and reliable as the natural world. The emblem is inspired by the oceans and asserts our watches’ durability, designed to thrive in any environment. With eco-friendly packaging and straps made from upcycled ocean-sourced plastics in collaboration with  #tide ocean material®, Certina champions sustainable practices, supporting marine conservation through the Sea Turtle Conservancy since 2017.

 

FOR THOSE WHO LIVE WITH CERTAINTY.

Swiss-designed. Swiss-made.

Unshakeable certainty for unpredictable lives

Swiss-designed, Swiss-made, designed for the bold, built for the certain.

Certina is a watch as certain as you are. 

 

COUNT ON ME
LIVE WITH CERTAINTY